Curio

Hallway with white walls and flooring leading to a display room featuring modern black pendant lights and lamps on a wooden stand. The wall reads "CURIO." Left wall text lists several brands and "Join us in the main hall with the makers."

Client
Curio

Year
2021

→ Starter
Curio emerges as a distinct voice in the luxury interiors and furniture market, challenging the conventional, often homogeneous landscape. By curating exceptional pieces from over 100 artisans across the globe, Curio redefines luxury through craftsmanship — celebrating diverse, underrepresented talent and safeguarding traditional craft skills for the future. Launched at the London Design Festival 2022, Curio’s mission is clear: to bring extraordinary, one-of-a-kind pieces to market while spotlighting global makers with stories as compelling as their creations.

A Celebration of Design & Craftsmanship

Solid light gray background

→ Solution

We crafted a refined and evocative brand expression for Curio, aligning it with its core mission of 'Forever Championing Human Creativity.' The identity is characterized by a nuanced, sophisticated color palette, opulent content, and a distinctly editorial feel that mirrors the world of high-end interior design. Every touchpoint is purposefully designed to feel tactile and layered, creating a visual language that is as intentional as the artisanal pieces it represents.

Three geometric shapes: a dark oval, a yellow square with a white oval cutout, and a white square with a small brown corner.

“Our mission is to create visually captivating and thoughtfully constructed pieces by combining knowledge of architecture with a passion for the arts and nature.

Curio is a digital destination that brings together extraordinary design and art objects from across the globe”

Amal Jain - Hue Odyssey / Curio Makers Community

As Group Design Director, I led the design-driven rebrand from concept development and visual strategy to execution. Collaborating closely with global creative, design, and animation teams across time zones and continents, I oversaw every stage of the process. This work was brought to life through the exceptional contributions of:

Frank Gouwy,

Gaia VD Zeyp,

Josha Lopez

+ Many Others

Their dedication and creative brilliance made it all possible

Rectangular box with "CURIO" printed on the lid in white, shadowed background.
Outdoor exhibition display with 'CURIO' on the left board showing designer names, and text promoting new design voices on an orange board on the right, set against a historical building backdrop.