Geely

Move the Experience Seeker in the Driver's Seat.

Client
Geely Automotive

Year
2025

→ Starter

From a Product to Lifestyle Brand

Geely, whose parent company Geely Holding owns controlling stakes in iconic automotive brands including Volvo Cars, Polestar, Lotus Cars, and Lynk & Co, wanted to show the world that it doesn’t just own car brandsit builds them too.

Geely: Experience the World in Full was created for the experience seeker. Defined by independence and a desire to explore, they follow curiosity toward new places, cultures, and adventures.

→ Solution

From Features to feelings. Experience the World in Full

Elevate the journey by combining technology with emotion, striking the perfect balance between innovation & aspiration.

“ The full identity system enables Geely Auto to create a more emotional connection with diverse audiences while sharing the innovation of their products.”

VP Brand / Geely

→ My Role: Head of Design

This work was brought to life over 12 months, from start to finish, from winning the pitch and shaping the concept and strategy to overseeing execution and working closely and daily with our client through the exceptional contributions of:

Frank Gouwy
  Jennifer Weber
Phil Tan
Nicole Lim
Eelco Falkena
Megan Palero
Evangel Huang
Rogier Bikker
Samuel Hultberg
Wiriyak Suvanmani

Their dedication and creative brilliance made it all possible.