Geely

Move the Experience Seeker in the Driver's Seat.

Client
Geely Automotive

Year
2024

→ Starter

From a Product to Lifestyle Brand

Experience the world in full. Geely is made for the experience seeker. Defined by their independence and desire for exploration, they follow their curiosity to new places, cultures, and adventures.

→ Solution

From Features to feelings. Experience the World in Full

Elevate the journey by combining technology with emotion, striking the perfect balance between innovation & aspiration.

“ The full identity system enables Geely Auto to create a more emotional connection with diverse audiences while sharing the innovation of their products.”

VP Brand / Geely

As Head of Design, I led the 360° rebrand from start to finish — from winning the pitch and shaping the concept and strategy to overseeing execution. For over 12 months, worked closely with our client and a talented team of designers and animators. This work was brought to life through the exceptional contributions of:

  Jennifer Weber, Phil Tan, Nicole Lim, Eelco Falkena, Evangel Huang, Frank Gouwy, Megan Palero, Philip Tan, Rogier Bikker, Samuel Hultberg, Wiriyak Suvanmani

+ Many Others

Their dedication and creative brilliance made it all possible.