Nike Training Club

Client
Nike

→ Starter

We know working out at home can be challenging. Finding intrinsic motivation on your own is even tougher. That’s why we wanted to create something bigger: a vibrant community that connects through interactive experiences with Nike trainers, athletes, and experts. Live & in real time.

Experience Live Training

→ Solution

The result is a dynamic digital experience that motivates athletes of all abilities to progress in their fitness journey. The intensity, pace, and mood of each workout are mirrored in the behaviors of the NTC Live brand expression.

“Empowerment through movement and sport. A holistic vision that empowers us to be the people we truly want to be”

Nike / NTC Live Trainer

→ My Role: Design Director

This work was brought to life through the exceptional contributions of:

Frank Gouwy

Gaia VD Zeyp

Josha Lopez

Jennifer Weber

Megan Palmero

Stephan Van Der Brink

Phil Tan

+ Many Others whose dedication and creative brilliance made it all possible.