Nike Training Club

Client
Nike

Year
2020

→ Starter

We know working out at home can be challenging — finding intrinsic motivation on your own is even tougher. That’s why we’re part of something bigger: a vibrant community that connects through interactive experiences with Nike trainers, athletes, and experts — live and in real time.

Experience Live Training

→ Solution

The result is a dynamic digital experience that motivates athletes of all abilities to progress in their fitness journey. The intensity, pace, and mood of each workout are mirrored in the behaviors of the NTC Live brand expression.

“Empowerment through movement and sport. A holistic vision that empowers us to be the people we truly want to be”

Nike / NTC Live Trainer

As Design Director, I leveraged my background in broadcast design, systems and delivery, leading the project during a pivotal time amidst COVID. Our exceptional client placed their trust in us to keep people moving and feeling included. Collaborating closely with the NIKE client team, this work was brought to life through the exceptional contributions of:

Frank Gouwy
Stephan Van Der Brink
Jennifer Weber
Phil Tan
Megan Palmero

+ Many Others

Their dedication and creative brilliance made it all possible.