IM8
Defining a new and ambitious global wellness brand
Client
IM8 Health
Year
2024
→ Starter
Introducing a brand identity through the unexpected fusion of a NASA scientist, a global football Icon and a leading health sciences company.
Redefining the benchmark for overall well-being.
→ Solution
8 Pillars of IM8
The octagon shape represents the 8 life pillars on which IM8 (I am 8) bases its approach to holistic wellbeing.
"I've been drinking IM8 every day for six months, and I feel the difference. Health has always been a priority for me, and with IM8, we set out to create something truly effective. Backed by science, built for daily life—IM8 works”
David Beckham / IM8 co-founding partner
As Head of Design, I was ultimately responsible. From concept and strategy to execution, working with our client Prenetics and talented design and animation team. This work was brought to life through the exceptional contributions of:
Alexander Otto, Andria Wu, Anita Shen, Eelco Falkena, Evangel Huang, Frank Gouwy, Wessel van Wegen, Marco Quattrocchi Febles, Philip Tan, Rogier Bikker, Samuel Hultberg, Wiriyak Suvanmani, Bas Krol and Nicolas Barlier
+ Many Others
Their dedication and creative brilliance made it all possible.
