IM8
Defining a new and ambitious global wellness brand
Client
IM8 Health
Year
2024
→ Starter
Introducing a brand identity through the unexpected fusion of a NASA scientist, a global football Icon and a leading health sciences company.
Redefining the benchmark for overall well-being.
→ Solution
8 Pillars of IM8
The octagon shape represents the 8 life pillars on which IM8 (I am 8) bases its approach to holistic wellbeing.
"I've been drinking IM8 every day for six months, and I feel the difference. Health has always been a priority for me, and with IM8, we set out to create something truly effective. Backed by science, built for daily life—IM8 works”
David Beckham / IM8 co-founding partner
→ My Role: Head of Design
This work was brought to life over 12 months, from start to finish, from winning the pitch and shaping the concept and strategy to overseeing execution and working closely with our client, through the exceptional contributions of:
Frank Gouwy
Alexander Otto
Andria Wu
Anita Shen
Evangel Huang
Wessel van Wegen
Marco Quattrocchi Febles
Philip Tan
Rogier Bikker
Samuel Hultberg
Wiriyak Suvanmani
Bas Kro
Nicolas Barlier
+ Many Others
Their dedication and creative brilliance made it all possible.
