Uniball, A Mitsubishi Company.
Client
Uniball
→ Starter
Uniball has a 135-year history of being a global leader in the delivery of writing and art product solutions.
Looking back at their legacy of reliable writing materials, we needed to move the Uni-ball brand forward to feel approachable for people of all ages, hobbies, and professions.
Rather than making Uni-ball feel overtly ‘digital,’ we aimed to shift the focus to the people who use the products in their everyday lives — creating a fresh brand voice that resonates with modern audiences while honoring the Uni-ball heritage..
A Platform Wide Rethinking Of The Brand
→ Solution
The result was a shorter, more universal name paired with a confident and relatable identity: “Start your story.” Equal parts motivating, inclusive, and personal, this tagline prioritizes the individual — the writer, the artist, the creator — whatever the story may be.
Our stories and ideas are why we write and create. We positioned the brand as a facilitator, recognizing that sometimes, we need pens to simply jot down digital ideas.
The brand refresh focused on establishing a contemporary voice that fosters social engagement, creative collaborations, and greater brand awareness.
→ My Role: Group Design Director
This work was brought to life over 6 months through the exceptional contributions of:
Falk Florian
Cayal Mathura
Frank Gouwy
Alexander Otto
Jennifer Weber
Phil Tan
Gaia VD Zeyp
Megan Palmero
Their dedication and creative brilliance made it all possible.
“Uni is more than a name change. It's a fresh commitment to our future that will widely expand our portfolio of product solutions in the writing, art, and creativity segments”
Mike Parker / Vice President, Uni
